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Case Study Hispanic Heritage Foundation: Long Term PR Partner for a Non-Profit

Sample Coverage on Hispanic Heritage Foundation


Established by the White House in 1987, the Hispanic Heritage Foundation (HHF) is an award-winning nonprofit that identifies, inspires, prepares and positions Latino leaders in the classroom, community and workforce to meet America’s priorities.

How Upbeat Made a Difference

Upbeat is the trusted PR partner of the HHF. HFF has a variety of events, programs and awards that they host every year, in addition to their day-to-day advocacy. Upbeat works with the HHF to construct storylines around the events they have and brings them to the media, providing feedback along the way on what is and isn’t getting the media’s attention. Upbeat has helped secure media opportunities, including long-term partnerships with outlets like NBC, the San Jose Mercury and FUSION to highlight the voices of the under-represented.

Upbeat's innovative model is perfect for non-profits like ours. We work with Upbeat every month to get the word out about our events, programs, and awards aimed at highlighting the Latino leaders in our community. They are a critical partner for our media strategy.

Antonio Tijerino
Antonio Tijerino President and CEO of the Hispanic Heritage Foundation and former PR Executive at Burson-Marsteller, Nike and Fannie Mae.
Cynthia Pleitez
Cynthia Pleitez Communications and Marketing Strategist at Hispanic Heritage Foundation

Sample Coverage

These are just some of the coverage we got for Hispanic Heritage Foundation.

$800 for a 1-year membership
(Includes your first Campaign)

Launch additional media outreach campaigns any time for only $500.
Our membership replaces the monthly PR agency retainer for a fraction of the cost, and our pricing model enables you to scale up and down your PR needs.

  • Ongoing maintenance of your campaigns and media relationships
  • Hosting for your media briefs with in-depth analytics
  • Media opportunity monitoring
  • Feedback and brainstorming sessions with your dedicated media strategist

Still not convinced?

Check out our other case studies.