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Case Study Hispanic Heritage Foundation: Long Term PR Partner for a Non-Profit

Sample Coverage on Hispanic Heritage Foundation


Established by the White House in 1987, the Hispanic Heritage Foundation (HHF) is an award-winning nonprofit that identifies, inspires, prepares and positions Latino leaders in the classroom, community and workforce to meet America’s priorities.

How Upbeat Made a Difference

Upbeat is the trusted PR partner of the HHF. HFF has a variety of events, programs and awards that they host every year, in addition to their day-to-day advocacy. Upbeat works with the HHF to construct storylines around the events they have and brings them to the media, providing feedback along the way on what is and isn’t getting the media’s attention. Upbeat has helped secure media opportunities, including long-term partnerships with outlets like NBC, the San Jose Mercury and FUSION to highlight the voices of the under-represented.

Upbeat's innovative model is perfect for non-profits like ours. We work with Upbeat every month to get the word out about our events, programs, and awards aimed at highlighting the Latino leaders in our community. They are a critical partner for our media strategy.

Antonio Tijerino
Antonio Tijerino President and CEO of the Hispanic Heritage Foundation and former PR Executive at Burson-Marsteller, Nike and Fannie Mae.
Cynthia Pleitez
Cynthia Pleitez Communications and Marketing Strategist at Hispanic Heritage Foundation

Sample Coverage

These are just some of the coverage we got for Hispanic Heritage Foundation.

Starts at $2,000/mo

Upbeat will be your PR partner for a fraction of the cost of traditional PR firms. Through our software and expertise, we will help you develop a media strategy, launch outreach campaigns, build journalist relationships, and procure media coverage. Includes:

  • Detailed PR plan
  • Dedicated PR pro available by email or phone without billing by time
  • PR strategy and story brainstorm session
  • Custom PR plan and outreach campaigns
  • PR software to manage the entire PR effort, track journalist relationships, build a - press page and stay up-to-date on media opportunities
  • Hosted, automatically updating press page
  • Media opportunities and mentions monitoring
  • $6,000 for 3 campaigns and 3 months of service

We also offer a one-time outreach campaign for $999 to start.
Sign up here if you have a funding or launch story

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