Case Study Hispanic Heritage Foundation: Long Term PR Partner for a Non-Profit
Background
Established by the White House in 1987, the Hispanic Heritage Foundation (HHF) is an award-winning nonprofit that identifies, inspires, prepares and positions Latino leaders in the classroom, community and workforce to meet America’s priorities.
How Upbeat Made a Difference
Upbeat is the trusted PR partner of the HHF. HFF has a variety of events, programs and awards that they host every year, in addition to their day-to-day advocacy. Upbeat works with the HHF to construct storylines around the events they have and brings them to the media, providing feedback along the way on what is and isn’t getting the media’s attention. Upbeat has helped secure media opportunities, including long-term partnerships with outlets like NBC, the San Jose Mercury and FUSION to highlight the voices of the under-represented.
Upbeat's innovative model is perfect for non-profits like ours. We work with Upbeat every month to get the word out about our events, programs, and awards aimed at highlighting the Latino leaders in our community. They are a critical partner for our media strategy.
Sample Coverage
These are just some of the coverage we got for Hispanic Heritage Foundation.
Latinos Teaching Latinos Another Language: Coding
As the tech industry booms, the Hispanic Heritage Foundation is mobilizing a team of Latino coders return home to inspire youth to enter tech.
nbcnews.com
Hispanic Heritage Foundation to Honor Sonia Sotomayor, Junot Diaz
U.S. Supreme Court Justice Sonia Sotomayor and Pulitzer-prize winning author...
nbcnews.com
