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Case Study Draper University: Media Communications for You and Your Institutional Partners

Pictures of Draper University Coverage

Background

Draper University is the first-ever “boarding school for entrepreneurs”, created by billionaire investor Tim Draper, the co-founder of Draper Fisher Jurvetson. The school has graduated 500+ students, who have started 280+ companies which have raised over $51.4 million. The program, located in the heart of downtown San Mateo at the former historical Ben Franklin hotel, gives students unprecedented access to funding, mentorship, and like-minded entrepreneurial peers in Silicon Valley.

How Upbeat Made a Difference

When Draper University wanted to announce its partnership program with Arizona State University, its staff reached out to Upbeat. The ASU-Draper University Entrepreneurship Incubator Program opens up Silicon Valley resources to the ASU student body and represents Draper U’s biggest partnership yet—so naturally, Draper University wanted the world to hear about it. Their partner, Arizona State University, the #1 school for Innovation in U.S. News and World Report, was equally committed to sharing the news that it would be offering a set of upper-level entrepreneurship courses alongside the stewardship of one of Silicon Valley’s biggest VC.

Upbeat collaborated with Draper University on creating press materials, making sure to coordinate with the partnering ASU. The setup was simple yet comprehensive using the Upbeat dashboard with guidance from the Upbeat Media Strategist. Within days of starting media outreach, the ASU-Draper partnership was featured in EdSurge and Campus Technology, followed not long after by coverage on Tech.co.

Sample Coverage

These are just some of the coverage we got for Draper University.


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