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Blog Monetization Calculator

Please enter your blog's monthly pageviews and category to see a rough estimate of how much your site could be making with display advertising vs. native advertising.

Your Monthly Pageviews
Your Primary Content

Show me the numbers!

Display Advertising

Banner ads, adsense links, pop-ups etc

- $

Est. Monthly Revenue

Calculated with averaged RPM & RPC values
Breakdown these numbers

Est. Monthly RPM Revenue

With an optimistic 100% fill-rate

Average RPC

Source: Google Q3 2012 * No data for an exact figure

Est. Monthly RPC Revenue

With an optimistic CTR of 0.5%

Are these numbers for Display Ads accurate?

No, but they are a fair guide. These are historical data from Google in 2011 and 2012.

Your revenue will vary on
① your choice of ad network
② your website optimization and ad settings for a good fill-rate
③ engagement level of your audience.

Native Advertising

Sponsored posts, product reviews etc

- $

Est. Monthly Revenue

Calculated for 2 sponsored pieces per month
Explain these numbers

Why is there such a big variance for native ads revenue?

  • complexity of project
    (1 Instagram post vs 5mins YouTube video)
  • spending power of audience of your niche
    (finance vs food)
  • creator's ability to negotiate for the best price**
    (no standard-rate in the industry)

** We found that two blogs with the same audience can sell a sponsored post for $100 vs $4000.

Do you know the right value for your time and content?

Upbeat wants you to do what you do best - create great content - and be rightly paid for it.

Are our numbers accurate? Tell us what you think.!