by Leo Schwartz Press Page Press Kit Getting Started
Creating a press page is the first step to building relationships with journalists and procuring media coverage. Journalists don’t have time to dig around your website or comb through previous coverage to find the information they need.
by Leo Schwartz Gift Guide Wearables Startup Holidays Sex Gifts
It’s that time of year again: your social media feeds and favorite publications are clogged with gift guides. In the age of payola and blurred sponsored content, though, how can you really trust them? Upbeat is here to give you a definitive, trustworthy gift guide to help you get through the holidays.
by Leo Schwartz Media PR Startup Journalism YCombinator
The Outline published an article last week that took many people by surprise, including (purportedly) a number of journalists. The article’s finding: many reporters for otherwise esteemed publications operate in a covert “pay-for-play” system. This includes journalists at publications such as Mashable, Inc, Business Insider, and Entrepreneur.
by Leo Schwartz Startup YCombinator PR Funding Launch
We tell our clients there are three elements that constitute a good story: timeliness, credibility, and uniqueness. There are two types of stories that easily satisfy all three: funding announcements and launching out of an accelerator.
by Leo Schwartz Media Crisis Communications Public Relations Launch Narrative
What’s your worst nightmare? I just had a terrifying dream where I served the Top Chef judges ice cream sandwiches and Padma told me mine was too melty, but I can think of an even worse one. You plan your company’s launch for months, lining up funders, partners, and even a prime article in Fast Company.
Unlike a trade embargo, a press embargo doesn’t prevent you from sending cigars to your favorite journalists (that’s a different type of ethical violation.) When you pitch a story under embargo, you’re asking journalists to hold off on publishing any articles until an agreed upon date.
by Ricky Yean PR Startup Tech Silicon Valley Media
One of the most frustrating aspects about being a maker is telling the story of what you’re making. You toil away for years obsessed with your project. You want the world to know about it so you post something here on Medium and nobody reads it. You pay a fee to put out a press release and nobody reads it either.